ABOUT FRESHLY FUJI
Freshly Fuji is a craft and design studio founded by Blaire Fujimoto. Her mission is to inspire and empower individuals to create their own joy! She believes creativity helps us connect with our inner worlds and access true joy and healing.
Blaire is an artist and designer with a diverse skill set she’s nurtured over the years. Her knack for color and style shine through in all the creative projects for her brand and her clients. She’s had the pleasure of designing and styling photo shoots, producing visual content for major brands, teaching in-person workshops, and presenting at virtual events. In recent years she designed and installed an immersive photo exhibit for dogs and launched a Spoonflower shop!
On the blog you’ll find tutorials for colorful crafts, DIY costumes, home décor, and more!
If you’re a brand looking for fun, craft-based content or would like a special illustration for your next project or product line, let her know! You can see more of Blaire’s work on her portfolio page and in the blog archives.
BLAIRE'S STORY
Hello friends! I’m Blaire and I’m the artist and founder of Freshly Fuji. I grew up in Hilo, Hawaii and for as long as I can remember, I have loved arts and crafts…and rainbows! As a kid I spent my free time sewing with my grandma, making jewelry, decorating my room, and dreaming of being an artist. Some things haven’t changed!
I have a passion for helping others, so I went to pharmacy school and fulfilled my dream of becoming a pediatric pharmacist. Six years into my job, I was burnt out and struggling with my health. I developed chronic illnesses that made it hard to function in an often stressful environment. With the support of my family, I made the difficult decision to leave to focus on improving my health.
Eventually I rediscovered my creative side and started sharing my projects on Instagram. I connected with other creative humans (on and off-line) who inspired me to dream a new dream. For once I felt hopeful that my story wasn’t over. From these humble beginnings, I started Freshly Fuji as a way to express myself and share my passion for creating things with others.
Today I live in the San Francisco Bay Area with my supportive husband, Richard and two adopted senior pups, Frankie and Penny. They are my sunshine and have helped me weather the darkest storms. Our favorite getaway spot is Carmel where dogs are people too! We live for beach days, boba, and a good picnic, but most of all, we love to laugh.
I’m still on my healing journey and am so grateful to have a creative life that fills me up. I hope my work brings a little light to your life and inspires YOU to create your own joy!

Blaire openly shares her experience with burnout and leaving her career. She talks about her transition into the creative industry and the growth she’s experienced along the way. She also shares some of the struggles of being a creative entrepreneur and tips for other business owners living with chronic illness.
FEATURED IN

Sanrio Halloween DIY Pom Pom Garland
Learn how to make these super cute pom poms on the Sanrio blog.
HomeGoods Is Selling a 4-Tier Pastel Gingerbread House That's Straight Out of Our Candy Land Dreams
See Blaire's sweet showstopper on the Popsugar blog.
Chic, Charming, and Classic: The Ultimate Coquette Room Decor Guide
Read Blaire's take on the coquette decor style on the Redfin blog.